We are proud to introduce you to the selected participants of the Food Innovation Challenge:
Could you introduce you, please?
We're two Master’s candidates at the University of St. Gallen (HSG) - Miguel from Guatemala and Sebastiao from Portugal. We are passionate entrepreneurs and are both looking to create a lasting change in the world.
How did you get the idea?
The idea came about during an ideation process for the food innovation challenge. During the research phase, we found several food trends that we believe are going to change 21st-century habits. Consumers are ever more concerned about alternative sources of nutrition that are organic, ensure sustainability, promote healthy diets, contain alternative proteins, and can eat throughout the day (for example snacks). With this trend in mind, we connected the dots that hummus, one of the preferred sources of protein for vegetarians, takes too long to prepare, requires special equipment, and has a very short shelf life. With our instant hummus idea, we aim to solve these pain points.
What is the problem you are trying to solve?
There are two opposing forces pulling people in different directions; on one side, people want to eat healthily and be sustainable. On the other side, this is expensive and inconvenient for our fast-paced lives. Hummus is cheap, sustainable, and healthy, and we aim to make it more accessible and easier to consume.
Where are you standing now?
Right now, we are in the profiling stage and have identified who our customer is, and we are now testing how well our product solves the pain points of those customers.