Individual Projects

In our individual projects, we combine the latest research findings with tried-and-tested methods and tools to identify a customized solution for our industrial partners.
Our partners value our diverse background, high level of motivation and  expertise of our research associates.

Your challenges are in good hands with us - we work together with you to develop concrete potential for improvement.

Timeline: approx. 4-6 months
Consortium: Individual Project or Focus Group (4-6 partner)
Customized Results

Below you will find examples of possible projects with us. 

The overall project objective is the validation of assumptions and mapping them with identified customer‘s needs to obtain a basis for informed decision making.

The VoC Interview Study consists of 3 phases with subordinate project tasks (duration ~6 months)

Phase 1:

1. Creation of Interview guideline: Preparation of initial guideline draft and alignment for approval
2. Acquisition of interview partners: Identification of representatives from the relevant industry
3. Conduction of 1st interview series

Phase 2: 

1. Review and revision: Raw analysis of 1st interview series and subsequent alignment on focus topic to refine interview guideline
2. Conduction of 2ndinterview series

Phase 3:

1. Comprehensive Analysis
2. Report generation: Preparation of management summary and handover with optional presentation of key findings
    

What you get:

1. Gaining data for internal business case
2. Validation of hypotheses & concepts
3. Identification of willingness to pay for specific services & solutions

During the last years, many industrial companies have invested greatly and introduced different smart services and digital products into their business. However, many companies are not able to run these offerings profitably, which is why many companies are re-thinking their business models. From our experience, the mismatch between the providers expectation's and the customer's willingness to use and pay for services, such as Predictive Maintenance, is strongly related to an unclear understanding of the value provided by these digital offerings.

From our point of view, the key is to transform the revenue model away from cost-based or guess-based approaches towards value-based pricing models, where the price of a digital product is determined by the value created for the customer. If you are interested in the value-based approach, please do not hesitate to contact us. 

Smart Services have become a key success factor for industrial companies. However, those companies often struggle to develop smart services successfully. A major reason for that is low standardization of service development processes. Our latest benchmarking study "Transformation of the Service Organization" highlights that more than half of all participating industrial companies do not apply formalized processes to develop smart services. To address this issue, we offer industrial companies the possibility to participate in our focus group to discuss and work on the following topics:

• Refining our formalized smart service innovation process for industrial companies
• Developing success factors for innovating smart services at industrial companies
• Embedding smart service innovation in your processes landscape
• Analyzing and processing customer needs
• Designing successful selection mechanisms
• Implementing novel tools and methods to develop smart services

Your benefits in short:

• Comprehensive guideline to apply a formalized process for developing smart services at industrial companies
• Extensive documentation of the meetings, incl. background research about the related topics
• Networking and cross-industry knowledge exchange

Please contact us in person or via the contact form below if you are interested in working with us.