Platform business model innovation

We are currently looking for ambitious students who want to write their Bachelor or Master thesis in cooperation with WinGD about the topic of platform business models innovation.

Scope of the thesis
As part of our ambitious digital strategy, we are looking for active support in the conception of a platform business model for WinGD. The aim is to find new use-cases that can be offered to customers as smart services. Based on internal and external ideas and requirements, a concept, implementation and go-to-market plan is to be developed.
Your tasks and responsibilities will be:
  • Literature and market research
  • Preparation, conduction and post-processing of interviews with internal and external stakeholders
  • Support in PMO directly reporting to the Project Lead
  • Coordination of activities with external research partner ITEM-HSG
  • Summary of findings and presentation to project lead and management

What we offer at ITEM-HSG
  • In-depth insights into our current research topics and projects
  • Qualitative research with a high practical relevance and impact
  • Methodological support and potential access to experts 
  • Working at the intersection of business and technology
Your profile
  • Perfect command in English and German
  • Currently enrolled in a business or (industrial) engineering program at a University or University of Applied Sciences
  • Previous experience in an industrial environment
About WinGD
At WinGD and across the shipping industry we face unprecedented change as we strive to bring greater sustainability into our global business. As marine engine designers our responsibility in this is significant. A career with WinGD has an impact on shaping a better world for tomorrow.
As a leading developer of the two-stroke engines that power merchant shipping, our people drive innovative solutions for our customers on a global scale. Headquartered in Winterthur, Switzerland, since its inception in 1893, WinGD continues the legacy of the Sulzer Corporation through innovation in design.
Our success in this ever evolving, competitive environment is based on the drive, innovation and collaboration of our diverse employee population, over 420 people worldwide, representing over 25 different nationalities. Come, be a part of this change.
Whom to contact?
If you find the topic interesting, please do not hesitate to contact Jean Paul Potthoff ( Please attach your CV and current grade transcript to your e-mail.
Potthoff_Bild - Kopie
Jean Paul Potthoff
Research Associate & PhD Candidate