Thesis: Sustainable Business Models for Multi-Modal Mobility in Rural Switzerland

The main objective of the thesis will be to identify business models that can best sustain rural multimodal mobility transformation 

Scope of the thesis
Business models describe how technologies and other resources will be converted into value (Pieroni et al., 2019). The main objective of the thesis will be to identify business models that can best sustain rural multimodal mobility transformation by setting out: 1) diverse value propositions from the perspective of various customer groups reflecting their current mobility needs; 2) the ecosystem of complementors and other partners that is required to deliver the proposed value proposition and the role of each partner in the value creation process; 3) potential financing and revenue mechanisms to allow a viable business model. Students will start by reviewing best practice business models in multimodal mobility services based on existent scientific and grey literature. Further, students will conduct expert interviews with mobility service providers, public authorities, and city representatives to specify and sketch barriers and challenges but also drivers and opportunities, for business models, in general, and financing/revenue mechanisms, in particular. 


Your profile
• Strong interest in the field of sustainability
• Organized, conscientious, and result-oriented working attitude
• Excellent communication and writing skills in English and German


Whom to contact?
If you find the topic interesting, please do not hesitate to contact Anna Mader (anna.mader@unisg.ch). Please attach your CV and current grade transcript to your e-mail.

AnnaMader
Anna Mader
Wissenschaftliche Mitarbeiterin und Doktorandin