Publication in the SEJ. Watch the Video Abstract!

Have you heard or read about effectuation, a set of principles to control the future without having to predict it? Our recent research in the Strategic Entrepreneurship Journal indicates that the effectuation principles differ in their underlying psychological processes and in their implications. Thus, it not only makes a difference whether you pursue the effectuation approach or not, but also which effectuation principle(s) you apply.


Watch the Video Abstract below:


Or read the full article here - it's open access.

Enjoy the read!