The cooperation with Hansgrohe has put research on business model innovation further into practice
For one thing, the ITEM-HSG provided scientific support in the establishment of the Hansgrohe InnoLab. InnoLab’s goal is to foster and mature disruptive innovations to the product and service portfolio of Hansgrohe.
Furthermore, within the HansgroheCampus, the ITEM-HSG contributed educational support on digitalization and technology management.
Finally, research on business model innovation has also been applied to Hansgrohe RainTunes. In this context, the ITEM-HSG contributed methodically and conducted a case study.