About the Platform Navigator
Today, platform companies like Amazon, Alibaba, Apple and Google dominate our economy. It is also evident that many more platforms are on the rise. Platform companies have been able to outperform traditional businesses by establishing themselves as digital intermediaries. Amazon and Alibaba, for example, facilitate transactions between sellers and buyers, Apple facilitates transactions between app developers and app users, and Google facilitates transactions between ordinary web users and advertisers.
However, it is not just about digital companies that have embarked on a platform journey. Established companies are just as affected by the shift to platform business models and leveraging network effects will be vital for each and every company. At the same time, latest research shows that many companies, in particular established pipeline businesses, struggle with this new notion of doing business. This evidence was the starting point to develop ‘The Platform Navigator’.