Janine Crivelli

Janine Crivelli

Janine Crivelli

Dr.

Research Associate

GCEI-HSG
Büro 24-02-237
Dufourstrasse 40A
9000 St. Gallen
Main Focuses

Startup Pivoting

Corporate Pivoting and Strategic Renewal

Venture Boards and Venture Governance

Founder-Investor Relations

Startup Fraud and Governance Failure

Strategic Leadership

Fields of research

Startup Pivoting and Strategic Turning Points

Corporate Pivoting and Strategic Renewal

Venture Boards and Venture Governance

Founder-Investor Relations and Decision-Making under Uncertainty

Startup Fraud and Governance Failure

Further fields of research

Strategic Leadership

Research-based Startup Coaching and Entrepreneurship Education

Education

2021–2024: Ph.D. in Management (PMA), University of St.Gallen; degree «Dr. oec. HSG»

2022–2024: CAS in Higher Education Didactics (CAS Hochschuldidaktik), University of St.Gallen

2018–2020: Master of Arts in Business Management, University of St.Gallen; degree «M.A. HSG»

2017–2018: Master's Preparatory Program, University of St.Gallen

2013–2017: Master of Science in Business Administration, major "New Business", HTW Chur (today: University of Applied Sciences of the Grisons); degree «M.Sc.»

2008–2013: Bachelor of Science in Business Administration, major "Sports Management", HTW Chur (today: University of Applied Sciences of the Grisons); degree «B.Sc.»

2006–2007: Commercial Vocational Baccalaureate (kaufmännische Berufsmatur), Berufsfachschule Davos

2003–2006: Professional Apprenticeship in Retail, Swiss Post, Davos

Professional Career

Since 2026: Founder and Executive Director of the Pivot Lab at the University of St.Gallen (in development)

Since 2025: Lecturer in Innovation Management, University of Applied Sciences of the Grisons (FHGR)

2025: Visiting Postdoc, University of Notre Dame, Mendoza College of Business (USA)

Since 2024: Postdoctoral Research Associate and Project Manager at the Global Center for Entrepreneurship and Innovation (GCEI-HSG), University of St.Gallen

Since 2024: Lecturer in Entrepreneurship and Academic Writing, University of St.Gallen

2021–2024: Doctoral Research Associate, Project Manager and Teaching Assistant at GCEI-HSG, University of St.Gallen

2019–2021: Research Associate, Project Assistant and Marketing Manager, Chair for Entrepreneurship, Institute of Technology Management (ITEM-HSG)

2010–2015: Advisor for Private Clients, Graubündner Kantonalbank, Davos

2006–2010: Front Office / Retail Sales, Swiss Post, Davos

Teaching Activities

Since 2025: Lecturer in Innovation Management, University of Applied Sciences of the Grisons (FHGR)

Since 2024: Lecturer in Entrepreneurship and Academic Writing, University of St.Gallen

2021–2024: Teaching Assistant in entrepreneurship courses, University of St.Gallen

Projects

Since 2026: Building the Pivot Lab at the University of St.Gallen, a practice-oriented research and advisory organisation on strategic turning points in companies

2024–2028: Project Manager of the SNSF project "Corporate Pivoting: The Capabilities Needed and Consequences for Long-Term Survival" (Principal Investigator: Prof. Dr. Joakim Wincent)

Affiliations

Since 2026: Head Coach, Genisuisse Zürich-Ostschweiz

Since 2026: Member of the Board, Genisuisse Zürich-Ostschweiz

Since 2023: Startup Coach and Mentor, Genisuisse Zürich-Ostschweiz

Since 2023: Mentor in the HSG Mentoring Program, HSG Alumni

Since 2020: Initiator, Co-Founder and President, Association for the Support of SMEs and Startups (VUKS), Winterthur

2022–2023: Member of the Board, DocNet HSG

Awards

2024–2026: Great Minds Postdoctoral Fellowship, University of St.Gallen (competitive fellowship of the Basic Research Fund, GFF)

Additional Information

Reviewing

Since 2024: Reviewer for management journals and conferences (e.g., Academy of Management, Entrepreneurship Theory and Practice)

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