Students purusing the Master in Business Innovation at the University of St. Gallen (MBI-HSG)  had the chance to present their solutions for real-world business innovation challenges.


In 6 weeks, 29 student groups worked in parallel on 13 challenges from Bosch, Siemens, Swisscom, Feldschlösschen Getränke AG, WWF, Vircom, Deutsche Telekom, KSB Company, Netstal, Helvetia Insurance Group, PostFinance. The output (a working paper, a presentation, and a video clip) was presented and discussed with executives from these companies. 

The winner team for the "Best Video Award 2023" developed solutions for Netstal.  While B2B business model challenges are typically more difficult for students, the team´s performance-based contracting model was visualized in an impressive manner. 

Many thanks to the video jury, Marielle H. from BGW AG Management Advisory Group and Georg von der Ropp from BMI Lab, for contributing their rich practice experience, and to Manuel Wlcek and team for managing the important backend of the lecture.

We have been thrilled by the professional work of our students. Dear MBI students, keep up your spirit! The world is waiting for you.