Innovation Management

Prof. Dr. Oliver Gassmann

Our vision

Welcome to the Chair for Innovation Management at the University of St.Gallen. Our highly motivated team is dedicated to leading innovation research and high impact by combining rigor and relevance. Together with our international research partners in industry, we develop tools for the effective management of innovation. Our main areas of research are: Strategic Management of Innovation, Business Model Innovation, and Management of Emerging Technologies.



Best Video Award 2023

Students pursuing the Master in Business Innovation at the University of St. Gallen (MBI-HSG) had the chance to present their solutions for real-world business innovation challenges. In 6 weeks, 29 student groups worked in parallel on 13 challenges from Bosch, Siemens, Swisscom, Feldschlösschen Getränke AG, WWF, Vircom, Deutsche Telekom, KSB Company, Netstal, Helvetia Insurance Group, PostFinance. The output (a working paper, a presentation, and a video clip) was presented and discussed with executives from these companies. 

New technologies in higher education

What impact will technology have on students and researchers in the future? How will universities evolve and which role has AI in this development? The future of universities: New technologies in higher education. An interview with Prof. Dr. Naomi Haefner.

The future of universities

How will universities teach in the future? What impact do new technologies have? Where is the research heading? Who finances it all? The future of universities: interdisciplinary, personalized and problem-centric. An interview with Prof. Dr. Oliver Gassmann.

$6.16 Billion Per Drug Approval: Almost Half of Big Pharma Companies Hit Negative R&D Productivity

Prof. Oliver Gassmann and fellow researchers have calculated the R&D investments made by big pharma companies to get a new drug approved by the FDA. The result for the period from 2001 to 2020 and the 16 leading research-based pharmaceutical companies is a staggering 6.16 billion USD per approved drug.

Bosch IoT Lab

Prof. Dr. Oliver Gassmann | Prof. Dr. Felix Wortmann | Dr. Wolfgang Bronner | Robin Deuber | Sebastian Otto | Ugne Potthoff | Johanna Knapp | Manuel Wlcek | 


Founded in 2013, the Bosch Internet of Things (IoT) Lab is a cooperation between the University of St. Gallen, ETH Zurich and the Bosch Group. The Bosch IoT Lab investigates business models in the Internet of Things and explores disruptive IoT platforms, products and services. In the realm of “Connected Business”, the focus is on managing the digital transformation of large manufacturing companies driven by IoT-enabled services and data. In the realm of “IoT Platform Economy”, the focus is on building and managing platform business successfully. Finally, in the area of “IoT Technology Exploration”, the Lab develops and validates products and services in the domains of mobility, energy and health. Please click here for more information.

Emerging Technologies Lab

Prof. Dr. Oliver Gassmann | Dr. Naomi Haefner | David Wagner | Uliana Polyakova | Mario Mühlematter


The Emerging Technologies Lab is primarily concerned with examining and assessing new technologies with a particular emphasis on business models and business opportunities. Distributed Ledger Technologies (e.g., Blockchain) are one of the Lab’s core research topics. In order to evaluate the potential of DLTs/Blockchain within the industry context, the Lab continues to operate its working group, which was originally established in 2017. Furthermore, we initiated a long-term research project with Siemens, which will extensively investigate the implications of DLTs on the platform economy. Finally, we have a project examining the potential of AI in selected application areas from a business model perspective.

Sustainability Innovation Lab

Prof. Dr. Maximilian Palmié | Dr. Mônica Barroso | Dr. Ashkan Fredström | Daniel Heigermoser | Selina Lorenz | Anna Mader | Stephanie Rüegger | Aristea Saputo 


The Sustainability Innovation Lab concerns itself with the management of sustainability transformations of firms, industries, and geographic regions (cities and rural areas). Its main topics of interest and expertise include business model innovation (i.e., the transition to circular business models/sustainable business models), the management of ecosystems and stakeholder involvement/stakeholder engagement, as well as scaling. It often studies these topics in the context of digital technologies (e.g., Artificial Intelligence), alternative technologies (e.g., CNG-fueled vehicles), and their implementation for enhanced sustainability (e.g., smart mobility, smart cities). Our findings on these topics are published in top-tier academic journals as well as in practice-oriented articles and books. Besides conducting research on these topics, we actively engage in application-oriented projects and cooperate with industry partners. The Sustainability Innovation Lab is currently involved in projects funded by firms, the Swiss National Science Foundation (SNSF/SNF), and the Swiss Federal Office of Energy (SFOE). Previously, the Sustainability Innovation Lab was active in the Horizon 2020 project “Smarter Together” funded by the European Commission from 2016 to 2021 and in the Swiss Competence Center for Energy Research (SCCER) CREST funded by Innosuisse from 2014 to 2020. In the SCCER, the Sustainability Innovation Lab was leader of the section “Energy, Innovation, Management”. If you want to receive more information or if you are interested in cooperating with us, please contact
Center for Global R&D and Innovation (GLORAD)

Prof. Dr. Oliver Gassmann | Prof. Dr. Max von Zedtwitz


GLORAD is the Center for Global R&D and Innovation with offices in St. Gallen (CH), Kaunas (CEE), Heilbronn (DE), Shanghai (CN), Silicon Valley (USA), and Sao Paulo (LATAM). Click here for more information.

Center for Innovation

Prof. Dr. Oliver Gassmann | Prof. Dr. Torsten Tomczak | Prof. Dr. Andreas Herrmann | Prof. Dr. Wolfgang Jenewein | Prof. Dr. Ernst Mohr 


The Center for Innovation at the University of St. Gallen was founded in May 2007 and is based on a cooperation between the Institute of Technology Management (Prof. Dr. Oliver Gassmann) and the Center for Customer Insight (Prof. Dr. Torsten Tomczak, Prof. Dr. Andreas Herrmann, Prof. Dr. Wolfgang Jenewein, Prof. Dr. Ernst Mohr). Click here for more information.



Our Team

Prof. Dr. Oliver Gassmann
Professor of Technology and Innovation Management

Director and Chairman ITEM

Chair for Innovation Management

Ursula Elsässer
Personal Assistant to Prof. Dr. Oliver Gassmann
Prof. Dr. Maximilian Palmié
Director Sustainability Innovation Lab
Prof. Dr. Felix Wortmann
Scientific Director Bosch IoT Lab
Prof. Dr. Naomi Haefner
Assistant Professor of Technology Management
Dr. Mônica Barroso
Project Manager
Dr. Ashkan Fredström
Postdoc researcher
Stephanie Rüegger 095 HAB_5445
Stephanie Rüegger
Research Fellow
Dr. Kilian Schmück
Research Fellow
Dr. Alexander Schuhmacher
Research Fellow
Prof. Dr. Maximilian von Zedtwitz
Research Fellow
Dr. Raphael Bömelburg
Research Fellow
2020 Daniel Heigermoser 16 9
Daniel Heigermoser
External PhD Candidate
Selina Lorenz
Research Associate & PhD Candidate
Johanna Knapp
Research Associate & PhD Candidate
Mario Mühlematter
Sebastian Otto
Uliana Polyakova
Research Associate & PhD Candidate
Aristea Saputo _ Photo
Aristea Saputo
External PhD Candidate
David Wagner
Research Associate & PhD Candidate
Manuel Wlcek
Research Associate & PhD Candidate
Our Courses

The Chair for Innovation Management offers courses on the Bachelor, Master and PhD level as well as in the Executive Education programs. Teaching is very important to us and we aim to combine relevant knowledge with state-of-the art teaching methods. For an impression of your 2019 Course "Business Innovation - One" click here.


You can find a full overview of our courses here.


Selected Publications

Please find a selection of the most cited publications by the Chair for Innovation Management below. You can find the full publication list of Prof. Dr. Oliver Gassmann here.

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Please don't hesitate to contact us via phone, email or in person. You will find us in the ZIG-building on the 1st floor.

Chair for Innovation Management

Dufourstrasse 40a

9000 Sankt Gallen

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