Steering successfully through the innovation process

Switzerland is the leader in the number of patents entered per capita. However, ideas often do not make it to market. However, the company Micro Mobility Systems AG has now achieved this with the first electric car from Switzerland, the "Microlino". Oliver Ouboter, CMO of the company, and Prof. Dr. Oliver Gassmann from the Institute of Technology Management at the University of St. Gallen (ITEM-HSG) explain what it takes for successful innovation.

 

https://www.youtube.com/watch?app=desktop&v=Ac9QzslWdJY

 

You can also read this interview with Prof. Dr. Gassmann on this topic published in the Neue Z├╝rcher Zeitung:

 

https://www.linkedin.com/posts/olivergassmann_innovation-switzerland-activity-6909254664643350529-Hseb/?utm_source=linkedin_share&utm_medium=member_desktop_web

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